[Beijing Direct News NetworkApril 14th ] (Direct report network)Direct marketing license has not been issued for more than two years. Recently, an enterprise that still insists on applying for direct marketing license asked me: "is direct marketing license still issued?" I told them that direct marketing license will certainly be issued according to law. I hope the enterprise will stick to the day when direct marketing license is issued.

Why do we say that direct selling licenses will be issued in accordance with the law? It is mainly based on the following reasons:

First, the issue of direct marketing license is stipulated in the regulations on the administration of direct marketing.

The regulations on the administration of direct selling stipulates that "the direct selling enterprises mentioned in these Regulations refer to the enterprises that have been approved to sell their products through direct selling in accordance with the provisions of these Regulations" and that "the applicant shall, on the strength of the direct selling business license issued by the competent department of commerce under the State Council, apply to the administrative department for Industry and Commerce for change of registration in accordance with the law."

The reason for the implementation of the licensing system of direct selling is that direct selling is a franchise industry. China's direct selling market should be the market of direct selling enterprises, and non direct selling enterprises have no right to enter the direct selling market. However, some enterprises enter the field of direct selling without approval or license. Most of these enterprises do not have factories to produce products, but are trading companies, either acting as agents for domestic enterprises' products, or acting as agents for foreign enterprises' products, and some even buy unsalable products at low prices for direct sales. As we all know, according to the requirements of the regulations on the administration of direct selling, the registered capital of direct selling enterprises should reach more than 80 million yuan, and they should pay a deposit of 20 million yuan. With the increase of sales, the amount of deposit should be increased to 100 million yuan. At the same time, direct selling enterprises should have their own production and processing bases, and can only sell their own or parent company's products approved by the Ministry of Commerce.

In a word, the threshold for enterprises to enter the field of direct selling is relatively high. Therefore, since the "Regulations on the administration of direct selling" has such provisions, direct selling licenses should be issued in accordance with the law. Please don't worry.

Second, the issue of direct marketing license is an effective system arrangement to promote the orderly and healthy development of direct marketing.

Above mentioned, without direct marketing license, it is not allowed to engage in direct marketing business. The government continues to implement this system, aiming at promoting the orderly and healthy development of China's direct marketing economy. Therefore, it is an effective institutional arrangement.

Why the direct marketing market in China is very chaotic before the implementation of the direct sales laws and regulations, and the absence of license system is an important reason; why the chaos of the direct marketing market in China has not been fundamentally solved in the previous years, and the incomplete implementation of the license system is also an important reason. It is necessary to know that some enterprises without direct marketing license also sell products in direct marketing mode, which has a great impact on the development of the market of direct selling enterprises with direct sales license, which has a situation of direct selling caution in the sun and the crazy situation of direct selling in gray area. Therefore, in order to promote the healthy and orderly development of China's direct marketing economy, the government must continue to implement the direct marketing license system, and deal with the direct marketing of enterprises without direct marketing license seriously, so as to ensure the normal operation of the licensed direct selling enterprises.

We believe that the relevant departments of the state will further improve this effective system and arrangement for the continued implementation of the direct sales license system, and then strengthen supervision and make every effort to promote the healthy and orderly development of China's direct marketing economy. In this sense, the direct sales license will continue to be issued according to law.