The good faith management to provide the excellent products

【直报网12月26日讯】（湛江日报）2012年，微博上首次传出“安利蛋白粉转基因”的消息。这两年，随着微信的流行，谣言愈演愈烈。2014年下半年，安利开始在蛋白粉上加印“非转基因”标识，以示清白。然而类似的谣言并不少，大多谣言会将产品危害上升到极端层面。这都加剧了谣言的危害力度，网络的便利让谣言大面积地发酵。

CNDSN 26th news (Zhanjiang daily) for the first time on 2012, micro-blog outgoing "Amway protein powder transgenic" news. These two years, with the popularity of Micro message, the rumors intensified. The second half of 2014, Amway start printing "non GMO" logo in the protein powder, to show innocence. However, similar rumors and many, mostly rumors will rise to extreme levels of product harm. This has exacerbated rumours harm efforts, the convenience of the network let rumors of large area fermentation.

11月在广西南宁媒体见面会上，安利大中华总裁颜志荣针对前段时间闹得沸沸扬扬的“安利蛋白粉为转基因”的传言表示：蛋白粉原料的种植方式是有机种植，首先有机种植不是转基因的方式。但在社会、媒体上有很多伤害公司的谣言，让公司不得不在蛋白粉包装上都标明“非转基因”。

November in Guangxi Nanning media conference, Amway Greater China President Yan Zhirong for some time ago much raise a Babel of criticism of the "Amway protein powder for genetically modified" rumors said: protein powder raw material planting mode is the organic farming, organic farming is not the first transgenic approach. But there are a lot of harm company rumors in the society, the media, make the company have in the protein powder packaging are marked "non gmo".

诚信服务 用心保障消费者权益

The good faith service intentions to protect the rights and interests of consumers

在保证产品质量的基础上，安利明白，产品的最终消费者是人，只有诚信服务，用心维护消费者权益，才能让消费者安心消费，使市场保持长久的生命力。因此一直以来，安利在全球范围内都在执行无因退货制。然而，1997年，这项制度在中国遭遇到了水土不服，有的人钻了制度的空子，收集了大量的安利产品空瓶来要求退货，也让公司交出了一笔昂贵“学费”。不过，令我们至今感到欣慰的是，安利当时无条件地恪守了无因退货的承诺，在承担经济损失的同时，也因此赢得了消费者更多的信任。

In ensuring the quality of products based on, Amway know, the final consumer products is the people, only the sincere service, maintain the rights and interests of consumers, to make consumers feel at ease consumption, the market to maintain long-term vitality. Therefore, all the time since, Amway in the global scope are in the implementation of no return because of system. However, in 1997, this system to acclimatized to encounter in China, some people drilling system themselves, collected a large number of empty bottles of Amway products for the return, but also allow the company to hand over an expensive "tuition fees". However, that we still feel gratified is, Amway was unconditionally abide by the no return because of commitments in bear the economic losses at the same time, won the trust of consumers more.

即便如此，安利对消费者的服务承诺始终未变。在修订后的退货制度中，无因退货的核心理念还是得到保留，消费者可以享受长达30天的退货保障期，而且大部分产品即便在开封使用之后，仍然可以享受退货的权利，从而真正从消费者的角度，做到买得“称心”,用得“放心”。

Even so, Amway for the consumer of the service commitment remains unchanged. In the revised return system, or get a reservation for the core idea of no return, consumers can enjoy up to 30 days to return guarantee period, and most of the products even in Kaifeng after use, can still enjoy the right to return, the real from the consumer point of view, be bought with "heart", "rest assured".

作为一家全球化企业，安利奉行和恪守统一的商业道德。来到中国市场十多年中，安利坚持这种传统，严格遵纪守法、稳健经营、规范发展，为适应中国政策和市场环境，安利多次调整业务模式、积极做出创新与变革，以良好的公司治理努力成为对社会有贡献、有责任感的企业公民。安利“诚信为本”的价值观也受到了消费者的认可和欢迎。“诚信”对于安利来讲，不是权宜之计，而是深深植根于企业价值观的内在要求。

As a global enterprise, Amway pursues and with unified business ethics. Came to the Chinese market for more than ten years, Amway adhere to this tradition, strict discipline and sound management, standards development, to adapt to China's policy and market environment, Amway repeatedly adjust business model, make innovation and change, to good corporate governance efforts to become a contribution and responsible corporate citizen in society. Amway "integrity-based" values have also been consumer recognition and welcome. "Integrity" is not a matter of expediency for Amway speaking,, but deeply rooted in the inherent requirement of the enterprise values.

热心公益 共享美好生活

Public spirited sharing a better life

推动企业诚信文化的同时，安利认为：回馈社会，是一个成功企业应尽的责任。不仅仅是规范经营，安利(中国)坚持严把产品质量、热心公益事业。始终把社会责任视为最珍贵的财富，以此不断提升企业形象及价值，并贯穿始终。

To promote the integrity of the enterprise culture at the same time, Amway believes that: to serve the society, is a successful enterprise responsibilities. Not only is the standardized operation, Amway (China) insist on strict product quality, public spirited undertakings. Always put social responsibility as the most precious wealth, in order to improve corporate image and value, and through to the end.

在中国，安利秉承母公司传统，积极投身公益事业，关爱儿童是安利在全球统一的公益主题。9月17日，新疆维吾尔自治区乌鲁木齐县灯草沟中学春苗营养厨房建成，这是新疆第一所也是全国第3000所春苗营养厨房，学校里的200多名学生从此可以每天吃上可口的营养餐。

In China, the traditional Amway adhering to the parent company, actively join the public welfare, care for children is Amway in the global unity of commonweal theme. In September 17th, the Xinjiang Uygur Autonomous Region Urumqi County, Deng Cao Gou middle school Chunmiao nutrition kitchen built, this is Xinjiang's first and 3000th national Chunmiao nutrition kitchen, more than 200 students in the school can then nutritious meals a day to eat delicious.

12月5日，“安利72小时”公益活动走进呼和浩特市玉泉区百什户小学，20名安利志愿者不仅为孩子们带去了书本及棉衣棉鞋等过冬衣物，还为孩子们上了4堂别开生面的兴趣课。

In December 5th, the Amway 72 hours of "public welfare activities into the Hohhot city Yuquan District 100 what households elementary school, 20 volunteers from Amway not only for the children to books and coat shoes for the winter clothing, but also on the 4 class of special interest classes for children.

从关爱贫困山区儿童到改善孩子们的教育环境；从救助孤儿到护理残疾儿童康复，安利在中国已经开展和参与各类儿童公益活动3,500多项。开创互动式体验和知识型嘉年华为一体的大型环保活动“安利环保嘉年华”，以各种方式积极参与社会各界的环保行动，建立国内庞大的企业志愿者服务队伍，成立安利公益基金会，切实履行企业社会责任。

From the love of the poor mountain children to improve children's education environment; from the orphans to nursing rehabilitation of children with disabilities, Amway has been carried out and participate in public welfare activities more than 3500 all kinds of children in china. The large-scale environmental protection activities "to create interactive experience and knowledge as one of the Amway environmental Carnival Carnival", in a variety of ways to actively participate in the social from all walks of life environmental action, the establishment of a domestic large enterprise volunteer service team, the establishment of Amway public welfare foundation, earnestly fulfill their corporate social responsibility.

Abide by the laws and regulations to create excellence in the future

和全球其它地区一样，安利在中国始终严格执行商业行为准则、坚守职业道德。通过设立营业守则、开办培训中心等方式，确保营销队伍的规范发展。

As in other parts of the world, Amway in Chinese always strictly enforce the standards of business conduct, stick to the occupation moral. Through the establishment of business start-up training center code, etc., to ensure the development of the marketing team norms.

由于当前社会上不断出现一些利用社会化媒体进行虚假宣传的违规现象，为了加强安利营销人员的公信力、实现市场的有序发展、维护消费者的合法权益，安利于2013年3月发布了《营销人员使用社会媒体的规范》，要求所有安利营销人员“遵守法规、诚实信用、尊重他人、自律自重”使用社会化媒体，一旦发现有违规行为，将按照《营业守则》从严从重进行处罚。

Because of illegal phenomenon in current society appeared some use social media to carry out false propaganda, in order to strengthen the credibility of Amway marketing personnel, realize the market orderly development, maintain the legitimate rights and interests of consumers, Amway released "marketers use social media specification" in 2013 March, requiring all Amway marketing personnel "obeying the law, honest credit, respect for others, discipline and self-respect" use of social media, once found violations, will be in accordance with the "business rules" severely punished.

遵守法律法规，是企业履行社会责任的基本要求。安利在中国开业以来，一直严格遵守直销法规、合同法、产品质量法、消费者保护法等各项法律规章。同时，也在不断主动调整与创新，积极去适应中国市场和政策环境的变化，曾先后六次主动对业务模式进行重大调整，平均每三年一次，最长一次停止人员加入长达22个月。

Comply with laws and regulations, is the basic requirement of corporate social responsibility. Amway in China since the opening, has been strictly abide by the direct selling regulations, contract law, product quality law, consumer protection law and other laws and regulations. At the same time, also constantly active adjustment and innovation, actively to adapt to changes in the Chinese market and policy environment, has six active on the business model for a major adjustment, average every three years, the longest one stop personnel to join up to 22 months.

在中国，为了遵守中国的法规，安利在经营上也做出了很多的创新。比如营销人员培训、开设许多实体店铺，这都是在世界其他地方以前所没有的。并且通过不断健全和完善企业的管理机制，为广大营销伙伴提供公平、公正的事业发展机会。▲

In China, in order to abide by Chinese laws and regulations in the business, Amway has also made a lot of innovation. For example, marketing personnel training, offering many shop entities, which are not in other parts of the world before. And by constantly improve and perfect the enterprise management mechanism, to provide career development opportunity fairness and justice for the majority of the marketing partner. *

（原标题：恪守诚信 彰显安利精神）

(original title: with integrity demonstrated the spirit of Amway)

责任编辑：梦涵

Editor: Dream culvert