CNDSN1 month 20 days ("direct") of any industry development and progress is the flow results, the development of direct selling industry China nature is no exception. A healthy and rational society should be able to hear different voices in society, but also an inclusive society. The direct selling industry has its own problems in development, but economic development can play a significant role in promoting. So, we need to raise its long, to avoid its short, improve the industry problems based on inclusive encourage the.

2014 has become a part of history, direct selling enterprises and direct people to move forward one step. Pay attention to watch the three step chess wins one step, five step three step to see who wins, here we might as well as game game China direct sale industry development trend of the pulse, on 2015 in the direct selling industry, also be to do a promise that the weather forecast accuracy, in order to save.

First, government regulation: strict vs relaxation

The Chinese government treats the direct selling industry attitude from the initial opening, to the subsequent tightening policy, until completely banned, and then gradually open, direct selling enterprises as a platform to provide an effective way of counseling, and to create a direct sales business model has China characteristics. The direct selling industry is difficult and tortuous development in our country, government supervision of the enterprise also is the good intentions.

Stability is of overriding importance is the core and the highest goal of government direct regulation, to achieve this goal, in the regulation of the legal system and the strategy aspect, mainly to take prudent propulsion based strategy, may occur for each link problems, strict limits control. In the face of direct selling supervision mode in 1998 before crossing the river by feeling the stones of the failure of direct sales to the government decision, the theory circle of a serious shortage of theory support, the government was the only choice "high insurance coefficient" containment strategy, its good intentions it is understandable.

In September 1, 2005, "direct management Ordinance" and "the prohibition of marketing regulations" issued at the same time, the government implemented strict supervision of direct selling industry began. In the face of the new policies and regulations, licensing a direct selling enterprises to actively cooperate with the development of government regulating direct selling market, on the other hand, still use multiplication model in business, the direct selling industry called has entered a period of adjustment, but is actually in the contradiction period; but no matter how, China characteristic direct sale after this had been rising rebound trend.

After the State Council formally announced the "direct selling regulations", the Ministry of Commerce issued a "direct selling enterprises information reporting, disclosure management approach", "direct selling enterprise security deposit paid, use management approach", "direct sales business training management method", "direct selling product range announcement" and other management rules, supervision of seemingly more rigorous; but in the implementation of "direct selling regulations" ten years, actually because of management means and was really supervision is not common, the brand enterprises and not because of operational problems and is dealt with, a special case of this year's "new event" is just the. The government more time is through the meeting of the corporate norms, such as before in Shanghai or Jilin conference, oral warning for illegal enterprises at the meeting.

In recent years, the direct selling industry association established the voice rising, many localities have been The early bird catches, such as Hunan set up the direct selling industry association, this regulation, on the direct selling market of the direct selling market norms, to safeguard the interests of enterprises, is essential.

Two, licensing: tightening the vs release

From 2006 to 2014, the direct selling industry licensing quantity can be seen, in 2007 had a blowout phenomenon a licensing, it issued 17, record. However, the subsequent years, Shen card into the difficult trek period, to meet the requirements and through the audit of enterprises more and more, from 2008 to 2012 only issued a total of 13 card. But in 2013, this has been greatly changed, one year issued 9 licences.

In December 5, 2014, the management information system of the national Ministry of Commerce direct selling industry announced Hainan IT Industry Co Ltd to obtain direct selling license, which is currently forty-eighth direct selling license issued by the Ministry of commerce. And before December 1st, Sichuan Fu energy biotechnology limited company is formal also obtain direct selling license. 5 days to issue two licenses, caused widespread concern in the direct selling industry. The personage inside course of study says, 2015, quasi direct selling enterprises Shen card, the probability of success and figures will be doubled.

Up to now, has been submitted to the Ministry of Commerce to apply for direct selling licenses to enterprises up to more than 1000. According to statistics, quasi direct sales enterprises have to pay a deposit to the Ministry of Commerce for more than 150, abundant strength of traditional enterprises have up to more than 60, in Chinese direct sales model to the enterprise reached tens of thousands more action. This also means that, the direct selling industry growing, more and more interested in the transformation of direct selling enterprises.

Research Center China direct commercial culture director Qin Yongnan also think, the direct selling market is entering into a formal, regulatory authorities to comply with the development trend of direct selling, regulating direct selling market healthy and orderly development, and actively guide the quasi direct selling enterprises Shen card, take a card enterprise consciously standardize business practices, the implementation of "wide into standard" mechanism, is expected in 2015, direct Shen card will enter the "fast lane", quasi direct selling enterprises Shen brand success probability will gradually increase, 5 years total based on the existing double.

While vice president, Emperor Rui group cable Yiran Consultants Limited CEO Liu Zhongyuan that quasi direct selling enterprises in the application materials submitted links, companies can not only to the docking of the Ministry of Commerce, the local government departments for approval, and then the layers of approval, report, and the whole process is very strict. A little mistake will be lost and a direct selling license. According to his conjecture, 2015 enterprise can obtain license plate is not much, especially for the country the name of the enterprise licensing number must be limited, in 2015 there will be many seemingly licensing business there, but is actually at the end of 2014 was approved, just haven't published on the Ministry of Commerce Web site, in addition to amend the "direct marketing management regulations" not issued, Shen card reply will become tighter slowly, at the same time will strengthen the supervision of enterprises have to take the card.

Three, direct the essence: the rational vs impulse

To accelerate the brand speed of direct selling enterprises, will make direct sales market become disorderly, will increase direct enterprises competitive survival of the fittest? Has been the industry research topic, whether direct marketing practitioners also have rich over night, or rational? The essence of direct marketing, in 2015 is the trend of rational impulse, or this, director Qin Yongnan think? Direct selling enterprises to obtain a license, more, more conducive to the rational marketing environment with Cheng net, but this view has also been other direct marketing experts agree. With the benign competition, won the brand enterprise development and standardization of the market, direct sales will eventually return to the rational essence.

Qin Yongnan said, first of all, through the Ministry of Commerce of the audit standard enterprise has a rule that investors in the proposed licence before 5 consecutive years no records of major illegal operation, so that enterprises in a certain extent is relatively mature mannered; secondly, the government to promote the development of the market economy, more and more direct selling enterprises to join, can give full play to the competitiveness of enterprises, through competition to achieve survival of the fittest, the promotion enterprise constitution. "We don't have to worry about to enter the direct sales industry enterprises do not understand the direct, because the current economic environment, the direct action following the rules is the rule of market economy, it is a relatively special sales, if the enterprises qualified to apply for the license plate specifications, direct selling market can be open to them. And other fields of enterprise in to enrich the direct selling market and promote the development of the industry."

In addition, the national transmission dynamics is always increasing, hard criminals want to distort the direct image Zoupian Jian Feng in the system and before the law without land, in 2015 the whole market environment should be benign and orderly.

Four, business trends: conservative vs active

The direct sales model will usher in rapid pace of development, from entering the China market is growing rapidly, especially in recent years the government through policy guidance, promote the direct selling industry toward sound benign direction. The country has always strictly banned and crack down on illegal pyramid selling, avoid to disturb the market order; on the other hand, through the positive publicity and popularization of knowledge of direct selling, the society also received an unprecedented upgrade to direct the recognition, which greatly mobilized the enthusiasm of direct sales personnel engaged in direct selling. A lot of direct selling enterprises has gone through trials and hardships of the gold for ten years, is mustering the enthusiasm to the future into.

The future, the market will continue to expand the scale of Chinese direct selling industry. First of all, from a global perspective China GDP, is the second largest economy after America, development scale and speed, to determine the huge space of the direct selling industry future total market capacity. Second, countries in the "Twelfth Five Year" development planning, the transformation of economic growth mode, from investment and export led economic growth model to consumption, expanding domestic demand direction, this will bring about a broad development space for the direct selling industry. With the adjustment of the economic structure of our country is ceaseless and thorough, the gradual relaxation of the direct selling business area management, the overall growth rate of China's direct selling industry will upgrade the future, development prospects. Although the direct cause is a cause of public enthusiasm, but the government is becoming more and more strict regulation and control the number of licensing, direct selling enterprises will focus on strengthening the competitiveness of enterprises, improve the soft power, the enterprise is a development trend of conservative.

With the strict market planning, national supervision, the direct selling industry will disengage from the conflict period, the next life cycle will be pushed to the peak, eventually return to the essence of direct marketing: consumer and share a good product. "Direct management Ordinance" has lasted for ten years, no longer to adapt to the increasing development of the direct selling market and gradually expand the scale of direct marketing, new legislation has As one falls, the next three five years, the direct selling regulations may appear in a new posture. The current regulations on the multi-level direct sales model to be negative, but also obtain direct selling license of the enterprise is minority after all, for many failed to transition enterprises decide on what path to follow? Go out is a kind of to cater to the development trend of thought. In the next issue of the content, we will mention which overseas market worthy of the domestic enterprises to invest in, and share the successful experience of success in the international market of domestic enterprises.

(original title: grasp the 2015 sales trend winning in the future)

Editor: Blue