2015-06-24 09:21
Qin Yufeng: ＂Living Heritage authentic quality innovation development cycle＂
 [CNDSN6 April 24 news (Xinhua) with the "cure is not ill" concept deepening, donkey hide gelatin has attracted more and more people love. It is understood, donkey hide gelatin of donkey skin with as raw material, but in recent years donkey herds declining, donkey skin prices continue to rise not only leads to the shortage of the donkey hide gelatin enterprise Lvpi resources, but also increased the pressure on the cost of enterprise.
Qin Yufeng, President of the donkey hide gelatin Co., Ltd., said the company will adopt "agriculture, industry, commerce, industry, academia, research, administration and service of eight one living cycle development model is more valuable to a donkey. Strive to 2020 layout two "million head" core base, the total population for stable in 6000000 above.
Adhere to the "three thousand years of genuine quality"
Donkey hide gelatin with three thousand years of history and culture is extremely rich and its health effects in the "Shen Nong's herbal classic", "compendium of Materia Medica" in both records. It is understood, Ejiao traditional production process complex, including raw material treatment, mixing, gel, glue, the glue is dry multi-channel processes such as digestion. Now Dong'e County in the production process, there are still some programs will be Handmade, to ensure genuine quality.
Gelatin is a donkey skin with boiled as raw materials. It is reported, the donkey breeding stock by 1999 9350000 to 2013 6030000 head head. 2009-2014 donkey leather purchase price rose 7.57 times. This will undoubtedly give raw materials based on gelatin manufacturing enterprises is not a small pressure.
South Korea, China Agricultural University Professor, said local donkey breeds in China, scatter breeding, donkey breeding technology, breeding technology, processing technology is relatively backward, which will restrict the development of donkey industry.
"Donkey hide gelatin that we adhere to the 3000 years, no matter how times change, how the economic environment change, our firm is the kind of genuine quality." Qin Yufeng stressed that donkey hide gelatin always adhere to "be honest and kind, do real" value view, and ultimately improve the brand value of the enterprise.
But in the face of changing market environment, Qin Yufeng said donkey hide gelatin will inherit and innovation combination, not only to the traditional production process of donkey hide gelatin is handed down, and the vision to more ambitious, in the tradition of innovation.
Domestic and foreign network, extending upstream market layout
How to enhance the value of the donkey? Qin Yufeng pointed out that to keep the donkey as medicine.
It is understood, donkey hide gelatin by "living cycle development model", namely "agriculture, industry, commerce, industry, academia, research, administration and service of eight one service model. Perform breeding, improve the rate of pregnancy technology R & D in the front; in the end of the depth of meat, milk, blood, urine, bone, and so on product development; in the market brand building, sales network and sales team construction of three major projects.
Qin Yufeng said that in order to extend the upper reaches of the industrial chain, donkey hide gelatin domestic netting, layout of foreign, in the establishment of the 20 donkey medicine standard breeding demonstration base. At the same time in 20 donkey skin Market arrange, day on the "donkey where it came from, where to go, donkey, donkey age, gender statistics, forming large data and slaughterhouses, farmers into big data, forming a tightly integrated service network in order to some accurate decisions.
"By 2020, we will in Mongolia East and West Liaocheng area layout" one million "core base, radiation Gansu, Xinjiang, Hebei, Jilin, Gansu five strategic areas." Qin Yufeng said.
In addition, Dong'e county actively carry out the strategic layout of development in foreign countries, absorbing foreign resources. It is understood that, at present Dong'e Jiao are foreign layout of the six regions, has made 11 national import license. Qin Yufeng also stressed that the import risk of larger, if unpredictable factors, imports of raw materials will be blocked, based on long-term or to rely on the domestic aquaculture.
"Experiential marketing" in 3000 to restore to life
"Carried out in vivo cycle of development is not limited to the production of gelatin. Donkey milk, pregnant donkey blood, pregnant donkey urine, donkey placenta also has a very high market value." Han Guocai said that from the development of the value of the development of the industry, the donkey industry has great potential to increase production.
In the fifth session of the China Commodity donkey industry economic forum, donkey hide gelatin and Japan Cary Tess and Inner Mongolia Boen pharmaceutical company respectively from the donkey placenta and pregnant donkey blood signed cooperation, "living cycle development" project thus obtained a breakthrough.
In brand marketing, Qin Yufeng introduced said, from "cultural marketing" to "cultural marketing" and then to "experience marketing", the marketing mode of donkey hide gelatin escalating. Cultural marketing is the product as the core, the cultural marketing is take the customer as the core, experiential marketing is on this basis and forward the step, through experience to 3000 years of classic culture to restore people's life to, by this model the donkey industry chain, bigger and. It is understood, Ejiao biological science and Technology Park, donkey donkey hide gelatin City, Dong black donkey breeding center is the service experience for the stage to allow consumers to experience products in the history, culture, taste.
The future "gelatin + 'products may have hundreds of billions of scale
"If the donkey hide gelatin single product reached 100 billion yuan above, 'donkey hide gelatin +' products will have 1000 billion yuan of the scale, from the feed to the donkey, donkey milk, donkey placenta donkey the whole series of development, the whole industry chain model." Qin Yufeng said that billions of products, one hundred billion enterprise will not be very far away, Dong'e will have to move towards this goal. 3
(original title: Qin Yufeng: the inheritance of genuine quality innovation "living cycle development")
Editor: Wan Wan
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