CNDSN October 10th (China business news Zhou Hao) at present, China's economic development into the new normal, economic growth momentum and downward pressure. The healthy development of direct selling enterprises is conducive to stable growth, adjusting the structure and promoting economic stable operation. Shanghai City Industrial and commercial bureau Chen Xuejun, as of now, in Shanghai, a total of 29 registered direct sales companies, which the parent in Shanghai's direct sales enterprises 22, 7 provincial branches, there are 15 direct sales companies to obtain direct sales in Shanghai region.

In recent years, the Shanghai industrial and commercial departments to regulate the operation of the direct selling industry, and actively take measures to actively innovate, build a system to promote industry norms. Shanghai industrial and commercial departments to further rationalize and improve the direct supervision of law enforcement mechanism, the establishment of the Municipal Industrial and commercial bureau, district (county) market supervision, market supervision of the three law enforcement mechanism, a clear regulatory responsibilities. Shanghai City Industrial and commercial bureau to develop the introduction of the norms of direct sales business behavior guidelines, to strengthen the direct sales enterprise dealer in advance prevention, in the event of supervision, and urge direct marketing companies to establish a sound system.

Improve the mechanism to promote the direct marketing industry norms

Chen Xuejun introduction, Shanghai industrial and commercial departments to earnestly implement the State Administration of industry and commerce, the initiative to adapt to the new situation, innovation and law enforcement ideas, improve the regulatory approach, and constantly improve the mechanism to promote the direct selling industry norms.

Establish administrative guidance system. Organize direct selling enterprises to carry out self correction, perfecting the system, strengthening internal management. For direct sales companies in the business of non-standard phenomenon, to take administrative tips, administrative warning, administrative advice and other ways to guide enterprises rectification. Shanghai Municipal Bureau of industry and commerce to develop the relevant specifications, in the direct sales business dealer registration, daily supervision, consumer services and other aspects of the implementation of direct sales business to dealer management obligations.

The establishment of enterprise interviews mechanism. For violations of the direct selling enterprises, take the group interviews and individual interviews with enterprises responsible person way, warn that help enterprises to find and solve the problem. By the end of 2014, a direct selling enterprise is CCTV exposure, the Shanghai Municipal Administration of industry and Commerce timely carry out interviews, require the company to charge to explain the events on the exposure, attention to the media to carry out self-examination, actively implement the rectification measures.

To establish a mechanism for the coordination of the department. Shanghai Industrial and commercial department attaches great importance to the departments, give full play to all levels of blow MLM joint meeting, in the new design of direct selling enterprises consultation, direct selling enterprises apply for expanding area of direct consultation and investigation of fraudulent use of direct selling enterprises in the name of illegal behavior in the process, take the initiative to add strong and commerce, public security, comprehensive management and other departments, timely communication, sharing information regulation, form a work force.

Establishment of credit supervision mechanism. Shanghai Municipal Industrial and commercial bureau in June 2015 promulgated the "direct sales enterprise credit evaluation work implementation approach (Trial)", to the business activities in Shanghai in the direct selling enterprises and provincial branches to carry out credit evaluation. Evaluation content covers direct selling enterprises capitation, training, product promotion, conference proceedings preparation, service network construction, returned goods, dealer management, salespeople management, information disclosure and other aspects, involving enterprise registration, information publicity, consumer rights, administrative punishment, complaint letters and visits, social responsibility and other 21 evaluation project. At the same time, the Shanghai Municipal Industrial and commercial bureau to improve the enterprise credit classification supervision information system, the direct selling companies access, management and exit of the whole process of supervision, the direct selling company's integrity records and bad records into the credit supervision system, as an important basis for the evaluation of direct corporate credit rating, the implementation of classification management.

Establishment of information publicity mechanism. Shanghai Municipal Bureau of industry and Commerce (Inspection Corps), the branch, the district (county) market supervision bureau made the decision on the administrative penalty for direct selling companies or their branches, dealers, in addition to laws, regulations, rules and regulations are clearly not open, are in accordance with the Interim Provisions for the Administration of industry and commerce administrative penalties information publicity to the public. Through the publicity of direct sales company registration information, major issues change, daily regulatory information, administrative punishment information, prompting direct marketing companies to attach importance to their own credit information, enhance self-discipline and integrity of law-abiding awareness.