Winter to spring, with great concentration management

The God of the sun with a focus on the interpretation of fine roots to a miracle

From 1988 to 2015, 27 years, the sun god, is a scratch, chasing the sun light away, is a stick and abandon the coexistence, wisdom and courage to walk together. Along the way, changes in product form, the same is the concept of service.

First, the sun god group to enter the health food industry enterprises, adhere to revitalize national economic responsibility, to improve the national health level for business purposes, to "care for people's life, care for people" as the core business philosophy, has been committed to the health of the nation, in the health industry silently, do not worry, concentrated management, quiet and a suitable spring. At the same time, the development speed of the sun god is amazing, only 5 years, "Sun God" has become the brand to even woman and children all know, the 1993 peak, is a record 63% market share miracle. However, into the last century after the 90's, the sun god group began to adjust strategy. As China pioneered the health care industry pioneer enterprises, the sun god group at the crucial moment to the innovation and development of Chinese health products industry, diversified development, to adapt to the growing demand of health and consumer groups and consumption situation, established the modern health industry expansion strategy. The sun god group modern health industry strategy, in order to inherit 5000 years of Chinese health culture essence, the use of a variety of advanced science and technology in modern society, the combination of social professional resources and product resources, to provide scientific and effective modern communication and a way of keeping good health, create a set of modern health physical products, service products, cultural products in one of the update and broad the platform in the industry, to contribute to the nation's health. From the health care products companies to the modern health group, from the care of people's life, love a person to the fear of life, health care, the Sun God care for the public, for the nature of the national health service has not changed. Change is the shape of the product, the sun god is a step by step to upgrade and expansion, always adhering to fine sincerity concept, unswervingly pursue for people to provide the most satisfactory products and services.

Therefore, for the sun god, "China's contemporary advertising history," a book such evaluation: "the sun god" created a miracle, but it is not a myth, because every step of the way it has paid people unexpected hardships, including a series of advertising. This' hard 'means first sun god advertising is constantly in the blind and fought out of ignorance, it' s also the overall strategy of the start is not very conscious, it also has many strange idea, zouhuorumo advertising behavior, however, the overall strategy of sun god advertising is successful ".

Light memory, a Ka

The God of the sun has accumulate steadily moving on both sides of the Changjiang River

Lightning flashes and thunder rumbles., amidst the winds of change, all ready to. In the Yellow River, the the Great Wall, male male lion. "Dream a thousand years, the hero huff million, a challenge, a soaring opportunity, let us hand in hand, across the impregnable, revitalize the Chinese national economy", the sun god with ideals, to revitalize the national economy for oneself, raise nationalism to form image publicity banner go ahead, in the tide of market economy. A lion and struggle against the prevailing popular culture, create a new variety of Chinese television advertising tablets. Two fire department of enterprise image publicity, by the broad masses of the people on both sides of the Changjiang River sung in the, not only makes the sun god brand publicity has also become known to every family, China a symbol of the era, which indicates that the God of the sun, ride the wind and waves to sail.

And landing CCTV, just a major action of the sun god group in one. As early as in the U.S. Eastern time on October 1st to 2, the New York Times Square, in this is known as the crossroads of the world, as one of the Chinese name card as the God of the sun, the sun rising in the square on the big screen, to attract the attention of the world: the clouds dispersed, the sun rising. Light earth, life was born. Horse racing, fighting strong. The two columns of indomitable spirit...... From this analysis, the gorgeous return of the sun god group is not a sudden move, but a planned "conspiracy"". As the first domestic health care products companies, the sun god after 27 years of hard work and development, with courage and perseverance, pioneer of constantly seeking innovation and breakthrough. In 27 years, the development and transition, every time every step of growth and progress, are left to the world is visible before the eyes, the rise of a national enterprise and play. Especially in her silence for nearly ten years, the sun god group is still not paid in return, return to the community, even if few people pay attention to. No noise, no sound, the sun god has been, never leave.

When the sun rises, we love enduring as the universe". This song of the sun god, can be said to be born with the sun god, it is the memory of the classic, but in a period of time, the sun god is quiet, into the modern, the face of the economic cycle, industry changes, competitors, the sun god group choose to forget to go to the brilliant, innovative development. But the traditional roots are still, though out of a period of time, but now many people refer to the God of the sun, still does not change the kind of classic Swiss memory. 3

Editor: small Shen

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