2015-12-31 15:04
Inventory: 2015 direct selling industry ten hot news
[direct reporting network December 31 news (reporter Shen Jie Qin Chenyu) 2015 is China's "direct management Ordinance", "Regulations on Prohibition of pyramid selling" the implementation of the tenth anniversary, but also our country the development of direct key nodes of the important a year. "Straight thing" (micro channel ID:cndsn-zxbdw) will take you to the 2015 inventory Chinese direct selling industry ten hot news. Specific as follows:
First, the "direct marketing management regulations", "Prohibition of marketing regulations," the 10 anniversary of the implementation of the forum held in Beijing
On November 4, the Ministry of Commerce, the State Administration for Industry and Commerce in Beijing held a "direct management Ordinance", "the prohibition of marketing regulations" promulgated and implemented the 10th anniversary of the forum, 10 years to the development of the direct marketing industry review, summary effect of crackdown on pyramid schemes, and regulate direct made of under the new situation how to better promote the direct selling industry reform and innovation and regulate the development and the fight against pyramid schemes work well. "Straight thing" (micro channel ID:cndsn-zxbdw) noted that the Ministry of Commerce vice minister Fang Aiqing, deputy director of the State Administration for Industry and Commerce Liu Yuting attended the meeting and delivered a speech.
Fang Aiqing said that in 2005 the State Council promulgated "direct management Ordinance" and "the prohibition of marketing regulations" implementation is an important measure for China's implementation of its WTO commitments, opening to the outside world of direct selling market, but also to strengthen industry regulation, and promote the healthy development, an important measure to protect the rights and interests of consumers, marks China's direct selling industry development and the fight against pyramid schemes work into the orbit of the rule of law. Two "Regulations" is the direct marketing industry government management and enterprise development of the basic system. Since the promulgation and implementation, the Ministry of Commerce, State Administration for Industry and Commerce and the division of labor cooperation, close cooperation, the introduction of the a series of regulations and normative documents, established a relatively complete with regulations on direct selling administration system with Chinese characteristics. Vast the majority of direct selling enterprises to strictly abide by the "two regulations", establish and improve the internal management system and external marketing norms, more complete and strict operating procedures were established in terms of the quality of the products, the system returns, education and training, to ensure the protection of the rights and interests of consumers.
Fang Aiqing stressed that 18 of the party 5 in plenary meeting put forward the development of the concept of "innovation, coordination, green, open, sharing. The relevant departments, industry associations and direct selling enterprises should conscientiously implement the spirit of the fifth plenary session, with a good environment for the development of support, to open innovation driven, to coordinate the specification based, promote the direct selling industry green development, share development. He asked the competent commerce departments at all levels to and the administrative department for Industry and Commerce closely cooperate with law enforcement authorities to crack down on all kinds of illegal acts. Chamber of Commerce to effectively play the role of self-discipline, coordination. The majority of direct selling enterprises and marketing staff to effectively enhance the integrity of law-abiding consciousness, strictly abide by the "two regulations" and the requirements of relevant laws and regulations. To implement innovation driven strategy, accelerate the new technology of product innovation, service innovation and business model innovation, market competition to seize the commanding heights, to explore the road of the development of the industry, to contribute, to jointly promote the healthy development of the direct selling industry.
Two, the direct selling industry into new flowers in Guangdong province direct selling enterprises association was established
The forefront of reform and opening up - Guangdong, once again play the role of eating crabs. "Straight thing" (micro channel ID:cndsn-zxbdw) learned that on 27 December 2015, Guangdong Province Direct Selling Enterprises Association held a press conference, announced formally established. Which officially became the first approved by the relevant government departments to set up provincial legitimate direct selling enterprises association.
According to the State Council "on the" after the first photo card "after the reform to strengthen supervision after the matter of opinion" (Guo Fa [2015] No. 62) spirit, constructing social governance pattern is to strengthen one of the important contents in the post regulation. "Opinions" put forward, "to maintain the normal market order is the common responsibility of the whole society. All localities and departments should in accordance with the law to fulfill duties of market supervision at the same time, give full play to the role of self-discipline of the laws and regulations of the normative role, industry organization and market of professional service organizations, the public and the media supervision function, to promote the main market self-discipline, integrity management. " Obviously, in the direct selling industry to explore how to strengthen the enterprise autonomy, self-discipline, Guangdong province went to the forefront of the country.In the day held a press conference, the association president of Amway (China) daily necessities Co., Ltd. area general manager Nie Shiyong Mr., executive vice president of the unit perfect (China) Co., Ltd., director of public affairs Cui Chuncai lady, infinitus (China) Co., Ltd. foreign affairs director to Mr. Lingjiang and Secretary Ke Dong Wang Mr. delivered speeches respectively. Mr Wang Kedong focuses on the direct selling enterprises association preparatory work, the status quo and the next work plan.
Three, direct selling licenses issued "great leap forward""
"Straight thing" (micro channel ID:cndsn-zxbdw) survey found that, as of the end of December, by the Ministry of Commerce approved and issued by the direct selling license of the enterprise has reached 72.
January 2015 so far, there are already 23 companies to obtain a license. From the direct selling industry in 2006 to 2013 the number of licenses can be seen, in 2007, there had been a hair card blowout phenomenon, issued 17, a record. However, the subsequent years, Shen card into trek period, conform to the requirements and audited by fewer and fewer companies, 2008 ~ 2012 only a total of licensing 13. And in 2013, this situation has been greatly changed, one year issued 9 licenses. In contrast, this year's licensing number has hit a record high.
For this phenomenon, the industry pointed out that in the past, in the direct selling license application process, Shen card is a complicated process and many companies about the approval process and unfamiliar, submit the materials is not complete, greatly influenced the licensing Shanghai speed. From 2005 to 2015, the direct selling industry through ten years of legal operation, has reached a certain scale. Ten years of operation, the entire industry is more mature, the industry emerged a large number of excellent direct selling enterprises, corporate executives, system leaders and dealers. Once some in the process of licensing Shanghai corrupt big demand perfection, would like to apply for the acquisition of cross several provinces straight enterprises in a short period of time, also have more experience, Shanghai business card for professional guidance more, related enterprises to leveraging, in Shen licensing process take the pragmatic attitude, licenses are more likely to get. At the same time, the industry is becoming more and more mature, and the policy will be adjusted accordingly. With the deepening of the reform, the vitality of the market and raw power is excited, the decisive role of the market in the allocation of resources continue to be reflected.
World of direct selling (China) research center expert members of the Qin Yongnan to China economic net reporter said: "after eighteen, China entered economic system reform, and promote the industrial and commercial registration and commercial registration and other series of system reform, it promote the progress of the direct selling license application. If the current phase of the policy environment is not the same, is expected to be the future of licensed enterprises will break through 200".
Four, the winning strategy to win the future experience of winning the future Amway 2015 new mode
In March 2015, is located in the downtown area of Shenzhen Amway Shenzhen museum official curtain. Amway Shenzhen Museum Experience embodies the concept of environmental protection, and a new way of life as discovering "straight thing" (micro channel ID:cndsn-zxbdw) customer in urban farms can personal experience green organic plant growth; understand their physical condition in the center of the Nutrilite enclave; about girlfriends guest artistry beauty salon together turned goddess, or their friends, do a table queen pot food. In fact, the opening of the Museum of Shenzhen Amway experience, just experience the tip of the iceberg Amway layout line". In accordance with its ambitions, at present Amway entity experience facilities is steadily moving forward, until the end of September has 14 House Museum and shop experience, including two flagship Museum and 12 large and medium small store experience. Future, Amway's physical experience will also spread across the country, including flagship Museum, museum, shop and experience m ini experience store four forms. And Amway experience museum is Amway line operating entity of a comprehensive upgrade and reform, Amway Corporation in the era of experience, brand new presentation, it broke the past the line of business entities to sales as the core business philosophy. To experience as the core, using the latest technology, is committed to provide a full range, multi sensory experience and services for consumers, for consumers to create added value, enhance the consumer to understand and trust in the enterprise.
In August 2015, Amway (China) released 2025 strategy, "the experience of winning" as a core strategy for win in the future; through the provision of high quality and rich value of the Amway experience, to build up the people of Amway Corporation, brand and career opportunities for the recognition and love. Building the Amway experience center in the whole country, it is an important link in the experience strategy. Future, Amway will experience Museum as the center, driven by the end entity experience upgrade, the next generation of Amway shop, from the current retail warehousing center upgrade brand center, cultural centers and communication centers. High quality service system in a "straight" (micro channel ID:cndsn-zxbdw) believe that with the Amway direct sales giant line experience layout gradually completed, combined with the already established, the personage inside course of study analysis claimed to be able to drive the direct selling industry entered a new stage.
Five, carry forward the patriotism to create the perfect chamber of Commerce The Belt and Road"
July 6, 2015, P. R. China was invited to attend the sponsored by the overseas Chinese Affairs Office of the State Council and the China Overseas Exchange Association, the first World Chinese business conference opened in Beijing.
Recently, our country put forward build Silk Road Economic Belt "and" 21st century maritime the Silk Road "strategic conception, development of China and the countries along the economic partnership. The ASEAN region is one of the most important areas of the maritime silk road. According to "direct" (micro channel ID:cndsn-zxbdw) observed as the third generation of the Malaysian Chinese, ancient gold run in effect of Maritime Silk Road in Malaysia has a profound sentiment. Since ancient times, an important node in Malaysia is the Silk Road on the sea here have therefore flourished in the, now the country put forward new "along the way" policy can give attention to ASEAN countries demand, open co-ordination, co-ordination of the Freemasons, covering wide, inclusive, radiation wide. Foreign enterprises can take advantage of the construction of the ASEAN Economic Community bring new business opportunities, with upgrading of China - ASEAN Free Trade Area, along the road construction, get new development in China ASEAN cooperation of mutual benefit. In the enterprise to carry out the work of Party building, but also the enterprise itself to seize opportunities, accelerate the development of the reality of the need for.
Perfect company in development, a positive response to the call of the party and the country, promoting the enterprise party building work, since 2003 the establishment of the first party branch, until now, perfect company has more perfect headquarters of the party committees, trade unions, the Commission for Discipline Inspection and other organizations, and in the country set up a 36 Party branch, Party members and more than 300. Perfect company grass-roots party building work, give full play to the role of grass-roots party organizations, to boost enterprise development docking "along the way" strategy, promote Chinese and foreign folk friendly exchanges and cooperation; momentum into the "Internet +", to promote the rapid development of perfect health industry.
Six, the first God device once again to upgrade the sun god pearl shop mode 4 formally launched
In 2006, Sun God for the first time the creation of Pearl store mode, which the Sun God opened a unique characteristic of the marketing model to create the direct sales of the Chinese characteristics of the road, not only bring the sun god direct new development opportunity, also more for China's direct and the world direct marketing mode innovation and revolution set a new benchmark. In December 22, 2015, the highly anticipated new pearl shop mode 4 grand on the line finally! Pearl shop mode 4, is the sun god after 11 years of precipitation, so as to force the launch of the business model. "Straight thing" (micro channel ID:cndsn-zxbdw) learned that this model is docking to intelligent manufacturing business models of industrial core model 4.0 4.0, with great health industry as the core, using the thinking of "Internet + will be traditional, direct marketing, business three business models of organic integration of cross marketing model is a new business model. The on-line store pearl mode 4.0 contains three carriers: Health mall, mall points, praise city, is a everyone entrepreneurship, shop business shop, shop fusion, intelligent interconnection open, innovative, the people business platform.
For businesses, the pearl shop mode 4.0 can obtain a directly in the face of the global business platform, in this platform, hundreds of thousands of Pearl store membership will automatically become members of businessman consumption, more high quality product or project can be preferably into the sun god nationwide chain sales system; the dealer, via pearl shop mode 4.0, will attract more people and distributor partners, let our cause more life, more colorful, more respected; for consumers can enjoy more and better quality products and service.
Seven, leading Medicine Internet + Kang beauty wisdom pharmacy help health wisdom
As approved by the State Administration of traditional Chinese medicine medical information service platform pilot units, Kangmei pharmaceutical industry has always insisted on the development of Chinese medicine industry chain. In recent years, it is actively embrace the Internet, to build a comprehensive Chinese medicine Yinpian production as the core, "big health + platform + data + great service" for the system of "Internet + TCM industrial chain. Kang Mei pharmaceutical in this system to actively explore and put forward the concept of "wisdom pharmacy". In June this year, Kangmei pharmaceutical industry in Guangzhou held a press conference, announced jointly by Guangdong Province Hospital of traditional Chinese medicine, "smart pharmacy project launched, and the Chinese herbal medicine decoction and drug distribution services agreement signed with the Guangdong Provincial Hospital of traditional Chinese medicine. Since June 15th, the country's first smart pharmacy officially put into trial operation.
According to the "straight" (micro channel ID:cndsn-zxbdw) learned, hospital through the wisdom of the pharmacy system, with electronic prescription sent to Kang beauty, by Kangmei chemical mixing, decocting medicinal herbs and distribution, watching the disease in patients, do not have to queue to get the medicine, there is no need to the next day to run a trip to the hospital with Decoction of traditional Chinese medicine. As long as the choice of the wisdom of the pharmacy of traditional Chinese medicine decoction and distribution services, fill in the delivery address and pay to cook on behalf of the cost, you can go home to wait for fried good drug delivery to your door. Three days before the service trial operation will be more than 1500 people, no complaints. This bureau of traditional Chinese medicine Secretary Wang Guoqiang praise, the wisdom of the pharmacy has brought three innovations of the diagnosis, treatment, service and distribution, which is Chinese traditional medicine industry a highly significant major changes. With the help of smart pharmacy Kang beauty will continue to build on hospital network and handheld hospital, pharmacy, health think-tank, health Butler, medical payments and medical insurance construction of internet medical platform palm, the future can be formed a national internet medical "super big platform to achieve complete ecosystem virtual hospital. Future, Kangmei pharmaceutical wisdom pharmacy services will be in Shenzhen, Beijing, Chengdu, Shanghai and other cities further promotion, for patients to bring to the forefront of the wisdom of the medical experience.
Eight, lead the industry change Longliqi intelligent industrial power enterprises to upgrade 4
On November 20, sponsored by the Ministry of information industry and cultural industry development center, the German machinery and equipment manufacturing industry association "made in China 2025 (Changshu) Summit Forum and the German industrial 4.0 China's first pilot project launching ceremony was held in the long nilfisk advance. It was announced that the German industrial 4 China Longliqi become the first pilot project of the company. "Straight thing" (micro channel ID:cndsn-zxbdw) learned, the so-called industrial 4.0 is using information technology to promote the industrial revolution era, which is intelligent era. After years of development, lung nilfisk first to realize that only innovation and upgrading, to break through a tight encirclement, fundamentally enhanced international competitiveness, realize from the "made in China" to "China to create a" historic transformation. In this context, lung nilfisk invested 6 million yuan built a world-class, domestic leading "intelligent new factory", new factories led Long Liji advance into the era of industrial 4.0. Now, intelligent new factory has become the new name card longliqi.
Longliqi through continues to accelerate the pace of transformation and upgrading, and further realize the industrial transformation and upgrading of the production process. It is understood, intelligent factory configuration of the 2.6 million square meters of intelligent purification workshop, automatic raw materials, materials and finished elevated position, the automatic distribution system, on the existing equipment of intelligent upgrade, built in line with standards GMPC production plant. Part of the work to achieve the automation of the whole process, greatly reduce the labor cost, greatly improves the work efficiency. Longliqi intelligent factory project and therefore was selected as the first batch of demonstration intelligent workshop list in Jiangsu province. "Straight thing" (micro channel ID:cndsn-zxbdw)
Through the introduction of German industrial 4.0 standard, will further make long nilfisk advance maintain industry evergreen, lung nilfisk also will be out of their own unique winning way to achieve the dream of a hundred years of brand!
Nine, committed to the award of the public service to the public MaryKay circle female entrepreneurs dream
And many enterprises of public welfare is different from the simple donation, Mary Kay venture fund is taken to need the support of small loans, in different parts of the country in turn put, borrowing the mature projects need to recover the loans, project so as to ensure the sustainable operation. Usually the loan needs two years to return, but also can be extended to meet special circumstances. By 2015, Mary Kay women venture fund will focus in Xinjiang, Guizhou, Fujian, Ningxia, Shaanxi, Inner Mongolia six provinces and autonomous regions and Beijing invested 950 million yuan of funds, through the provision of small no interest loans to business platform for women to build. Expected to be driven by the local 3900 women to join the independent business.
"Straight thing" (micro channel ID:cndsn-zxbdw) survey found that Mary Kay women venture fund founded in 2001, is Mary Kay China to join the China Women's development foundation established long-term cooperation projects, and the founder of the original intention from dreams of Ms. Mary Kay Ash, founder of "helping women through their own efforts to be successful". Nearly 15 years, fund through provide small the means that no interest loans for Chinese women build entrepreneurial platform, in different parts of the country in turn put, help laid-off women workers and the poor women founded the individual enterprises, economic Fu. Now the country has more than 70000 women under the help of Mary Kay women venture fund to succeed in business, his original dream. Currently, the total amount of the fund has more than 30 million yuan. "Mary Kay has been committed to teach a man fishing public way, let every or expectations by venture out of poverty, or is full of potential future female entrepreneurs realize dream of resources and opportunities.
Ten, perseverance Wei Kang of most national home care biological record
August 22, 2015, "Kang Wei old-age home remote health management" strategic cooperation signing ceremony and media that will be held in Weikang Biotechnology Park. "Straight thing" (micro channel ID:cndsn-zxbdw) found at the meeting, Weikang biological group chairman Wang Zongji by a true story sharing secret Wei Kang in the home the heart of the origin of the pension business. Vistakon to choose from the chitin, choice of direct sales and now choose home care career summarizes the important role of "strategic vision" in the development of the cause of Weikang, and analysis the Weikang with "love filial piety culture as the soul and the biological technology as the core, the direct boost industrial and enterprise development strategy in the industrial achievements dream" and "may the world life because of my" grand vision.
As the Shandong Provincial People's Congress, Linyi Municipal CPPCC Standing Committee Wei Kang group chairman Wang Zongji. In this year's NPC and CPPCC sessions, first proposed the "home health care Shandong" proposal, the main content is "one center, two sets of systems, third party service, four Ji Pingan". A center is home pension remote health management service center, two sets of system for emergency monitoring system and examination system; third party service to all index data real-time transmission to children, social service agencies, call center service third party, for the elderly provide timely and effective services; four seasons peace is to allow elderly home worry free pension, health, peace and enjoy a happy old age. Since then, Wei Kang became one of the earliest force of old-age home remote health management service industry. "Straight thing" (micro channel ID:cndsn-zxbdw) believe in the future, Weikang biology group will open a new mode of the wisdom of the pension and boost Weikang biology towards a new era. 3
Editor: Xiao Shen
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