2016-02-01 14:46
On the Internet: do not let the ＂pure land＂ became the pyramid ＂paradise＂
[direct reporting network February 1, news commentator Jie Sheng 2014 Chinese micro developers sprung up, but all the rage in the micro business is "pyramid" deeply pulled into the bottom, lost trust based derivative is controversial. In 2015 to financial planning as an excuse for P2P platform has also been exposed suspected pyramid schemes, especially familiar with the e rent treasure "sudden death", let originally riddled with Internet hit. Once upon a time, the Internet is a thriving "pure land", now the Internet this piece of "pure land" have already become the MLM "paradise". Investigate its reason, nothing more than the following aspects:
First, the pace of upgrading the Internet marketing update continues to accelerate. In recent years, China's development of network marketing to high-end technology, the scam has been difficult to confuse the immutable and frozen the pace of development, we can see from the past two years MLM cases, under the banner of "electronic commerce" banner, engaged in network marketing activities with "online shopping" and other forms of publicity; "free" consumer how much return profit "is MLM; with home business network business as bait, to deceive the people taken; to play online games, Amikami Hiroaya as pyramid selling activities; the five is the name of" charity "and" financial assistance ", under the guise of cheating people involved in MLM; under the banner of" micro channel marketing "banner," friend of deception circle of friends engaged in network marketing; the name of "tourism" direct "free travel" banner, engaged in network marketing emerge in an endless stream. Even last year to this year, overseas network penetration of China, such as MMM financial cooperation, Morgan coins, etc.. Ubiquity of Internet marketing, beyond time and space, and compared in the past pull the head, the traditional model of health care products to sell, Internet marketing, micro channel marketing more deceptive, development speed faster, spread more widely, located outside the server, using the network, micro letter as a platform, through online banking and electronic payment, all aspects of marketing realized network, on-line and offline even do not meet, you can trade economy, and internet pyramid selling activities is more convenient.
Second, "selling" looting, chasing fashion and trends. Internet marketing is different from the traditional mode of marketing, Internet marketing tends to cater to the social trend, popular what kind of fraud on the stage. For example, at the beginning of 2015, the Chinese government advocates "public business, the business", caused the Internet business summit. Of course, some of the enterprises engaged in pyramid schemes will not let such a good opportunity. They use each people all want to be in the eyes of others admire boss, put forward as long as pay a joining fee of million yuan can be the realization towards the pinnacle of life lies, to the so-called "business" under the guise of fraud, part of the marketing enterprises have to brainwash, even some people be aware of, in the crazy brainwashed under has gradually lost judgment.
According to a report on a survey of the Chinese network marketing, e-commerce, online buy, online advertising, online shopping, online investment funds, such as have become "MLM" vest, and these enterprises by get rich quick as bait, lure Internet users through bank transfer turn into fee, and registered on the Internet become the so-called members or agents, development off the assembly line, and the use of electronic means of payment of bonuses. But obviously, it is not a society of MLM, but a popular style". We face to face, to be able to see the case of a series of products and trading behavior. In the final analysis, the individual is not real products still belong to a change of clothing sales. These "MLM" has not evolved into a real marketing, more not subject to legal constraints, they are the edge of the Internet marketing, in a future time "broken cocoon to pass".
Third, the existence of the Internet exposure system defects. State Administration for Industry and Commerce and the Ministry of commerce data show that in 2005, China promulgated the "direct management Ordinance" and the prohibition of marketing regulations "to the end of September 2015, the national industry and Commerce and market regulators were investigated and dealt with cases of pyramid selling 21904, confiscated amount of 9.9 billion yuan and transferred to the personnel involved 96.68 from. However, these data does not seem much, give you the feeling that the pyramid scheme has become increasingly fierce, this is the Internet marketing terrible. Why repeated Internet Marketing? One is part of the participants is the so-called high returns confused and desperate; the second is MLM is often accompanied by illegal fund-raising fraud and, use the Internet banking and the recruitment of the primitive, P2P concepts to disguise can deceive the people and can avoid the stroke of the relevant departments; the third is through the micro letter, QQ and other social software point to "pull the head", spread fast, relevant departments difficult to collect evidence and combat. Of course, relying on public self-protection is far from enough. The reason why the multi-level marketing can in crack down again and again resurgent, the key lies in the lawless knows the weakness of human nature, have already accumulated a set of "brainwashing tutorial." Face crazy internet pyramid selling hit, and there's no way, as long as each users suffer the new Internet marketing tools on the Internet are exposed, then it is likely that will play a "chain reaction", but in fact each affected users and not collected enough evidence. In many cases, Internet exposure system exist some defects in the Internet everywhere is suspected of rumors in, Internet marketing is smoke and mirrors. But no matter what? Only to build the network security protection work, do not let the Internet "pure land" into a pyramid "paradise". 3
Editor: Xiao Shen
Interpretation of the news hot spots, showing sensitive events, more exclusive analysis, as in the "direct" micro channel, scan two-dimensional code free reading.
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