2016-02-24 14:48

 

Depth analysis: why infinitus boarded the direct boss throne?

 

[straight news network Beijing on February 24 news (reporter Shen Jie) as of January 20, 2016, I between the Kuomintang and the Communist Party of China have 71 enterprises was formally approved by the direct selling license, of which 67 enterprises have to carry out direct selling business, they in 2015 to create the performance of total 1929.2 billion yuan, than 2014 1621.15 billion yuan performance net 308.05 billion yuan, the growth rate reached 19%. "Straight thing" (micro channel ID:cndsn-zxbdw) pay attention to, "China's direct reports, although the top three direct selling enterprises is still Amway, infinite and perfect, but title has appeared the first owners. 2015, unlimited performance exceeded 20 billion yuan, 26 billion yuan to the performance and rushed to the champion of the place. And over the years the championship withingrasp Amway, by a declining by 19.86, to 230 billion yuan performance fell to the second and perfection to 225 billion yuan of performance in the third row. How is the unlimited boarded the direct boss throne?
Striking, unlimited domestic direct selling companies highlight the strong vitality
In 2015 28 billion 300 million unlimited performance to top, is beyond the first Amway has become the focus of attention for a time. From the beginning of 2011, infinitus has maintained a steady growth trend. "Straight thing" (micro channel ID:cndsn-zxbdw) to observe the, unlimited main push which herbal products, 2015, which not only increased the investment in advertising, will continue to expand its influence, but also with the Cambridge University to build the "Cambridge unlimited research center." Plus, the traditional Chinese medicine for nearly two years continues to heat, Chinese herbal medicine class products are also subject to market and pursued, in such internal to continue to strengthen their own, under the dual role of external environment to promote, unlimited performance rapid rise in natural also to mention. "An army marches on its stomach., well-known occupation manager Zhang Xuhui commented at the early stage of the creation and development of unlimited state. In the early creation of unlimited, as many companies do not rush to open up the market, but on the basis of. At the beginning of emphasizing speed and passionate direct selling industry, can be counted as offbeat.
"Straight thing" (micro channel ID:cndsn-zxbdw) noticed, unlimited in 2015 movement is indeed not a small, brand promotion, attractive marketing way, capacity expansion multiple together is generally think is unlimited performance in recent years, the rapid growth. CCTV brand program title, of all kinds of sports sponsorship and that allows unlimited visibility in the industry quite, according to 2014 years of World Brand Lab (WorldB randLab) "China 500 most valuable brand" list, "unlimited" ranked 46th, brand value 368.89 billion yuan in the renminbi. The social marketing mode about the unlimited is also a lot of attention.
In order to better development, 2014 is unlimited, Yingkou City, Liaoning Province set up in Yingkou production base, the first phase of the project with a total investment of RMB 15 billion yuan, covers an area of about 35 million square meters (500 acres), and Xinhui together to complete production capacity of the North-South layout. According to the official website revealed to 2019, unlimited, unlimited ability to supply products will be more than 50 billion yuan. Every time a better development is a long-term planning, unlimited as domestic direct selling companies appeared on the list of direct selling in China encourages not only all domestic direct selling companies, shows it can quickly adapt to the strong vitality of the development of the localization.
Accumulate steadily, with excellent products to create unlimited opportunities to resist the rumors
Direct the core and carrier is a product, unlimited can do so massive, is inseparable from the unlimited excellence in product quality, although unlimited in the media, there are some negative news, in the face of the media and public opinion question sound, unlimited again use action proved the product quality problems do not exist. To speak with the product, to a certain extent, to curb the further spread of the negative news. Looking back on the unlimited 24 years of development, unlimited attention to provide consumers with high-quality Chinese herbal health products and services, companies across the board products are combined with the theory of traditional Chinese medicine (TCM), a leading international scientific philosophy, modern technology development and. Uphold the principle of "make the world safe products," the vision, unlimited quality value concept of "quality of conscience, the achievements of healthy life and product safety policy of" safety first, dedicated to eliminating the potential hazards; efficacy for this, providing quality products ", in every aspect of production have been implemented, the perfect confirms the quality principle of" quality 100 points ".
At the same time, high quality control, high quality assurance also benefited from the infinite strong scientific research strength. "Straight thing" (micro channel ID:cndsn-zxbdw) noted that not only has the infinite multiple fields and disciplines, doctoral and master of professional and technical personnel, is committed to the development of Chinese herbal medicine and health products, also hired well-known experts from Peking University, Harvard University, Hong Kong University Science & Technology and other institutions, the formation of "unlimited Scientific Advisory Committee" and "unlimited quality management the committee", has formed a "one center" (unlimited R & D center) and the "five technology platform" (Joint Laboratory, unlimited herbal polysaccharide unlimited herbal medicine immunity research center, Hongkong traditional Chinese medicine research center, Cui Ya international skin care research center, is the active peptide research center) research and development "engine" matrix.
On 1 June 2015, "international quality accreditation organization" (Monde selection) in Portugal to unlimited Cui Ya whitening essence milk, dried tangerine peel Pu'er tea extract awarded the "international quality award" and "international quality award". The known as global product quality circles "Oscar Award" awards the flower falls unlimited. It is proved that the products have "let the world be assured of quality and safety and high quality trustworthy." Straight thing "(micro channel ID:cndsn-zxbdw) observed, unlimited in 2016 leaders held the annual meeting, to celebrate the 2015 excess completion target, its outstanding performance in all aspects of the performance of the market, brand building, social responsibility, has been catching the Amway, ranking rose 2 ranked ranked the first.
Sili and unlimited, hundred years of business wisdom bloom infinite possibilities
"Straight thing" (micro channel ID:cndsn-zxbdw) noted that the Sili and Lee Kum Kee's operation of wisdom. As one of the family business, will also be used to the unlimited company's culture. So-called and Sili, namely "regardless of the personhood works, do a good job in the family or to do business need 'and Sili', that is to say, as long as want to profit, it must first stand in the position of the other side for the sake of each other, so that it may be a long time." After the promotion and practice constantly, Sili and has become a common code of conduct infinitus staff and business partners.
Unlimited from the start has been low-key operation, practical work, adhering to the group 100 years of corporate culture, shaping today China only enter China's top 500, create brand value of nearly 400 billion of direct selling enterprises, in addition to having professional and perfect effect is outstanding products, the most important is the perfect operation of the market incentives, benefit numerous customer benefits and allow dealers to become China's most profitable business. Company's incentive mechanism, is by the infinitus Group Corporation Lee Kum Kee Group consumption nearly 100 million is a huge sum of money to hire Harvard University in the United States, United World multinational direct selling elite to create, and the plan by Harvard University lifelong service. The reward system is different in some direct marketing companies although immediate interests, don't do long-term business practices, in particular, and now almost all domestic in the guise of direct marketing, to rapid withdrawal from circulation of funds for the purpose of direct selling enterprises with different nature.
A good MLM company must be to the long-term development of the company, attention to product development, market, customer satisfaction is the root of all, or are in the 'hang sheep head sell dog', not to mention the inheritance and the development of the next generation of hundred years. "Straight thing" (micro channel ID:cndsn-zxbdw) found that unlimited excellence development achievements, is become model of China's direct selling long-term and healthy development of the enterprise. As LKK health products group chairman and chief executive officer, infinitus (China) Co., Ltd. Chairman Mr. Li HuiSen expectations: "the past 2015, all the partners and colleagues heart action consistent efforts and hard work, exceeding the all goals, 'four or five' plan laid the off to a good start." He encouraged partners in 2016 and grasp the opportunity, actively practice the "three nursed back to health, irrational, bring more people unlimited health way of life, for" healthy China to make greater contribution.
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