2016-03-09 14:56
Washed from zero of the sun god with a new image of glorious return
[straight news network Beijing March 9 hearing] (China Economic Net) "when the sun rises, our love forever, with the sun god a new image of the film in the CCTV hit, a song of the sun god, once again spread north and South and spread to every household. Those scenes, clips, songs, wake up the memory of a generation of Chinese people, aroused the legend of a Chinese era.
August 8, 1988, Guangdong sun god group was established. In that era, the Chinese health care products industry is still a blank, it is the sun god group, opened the industry's ice breaking trip, and create a precedent for China's health care products industry. Over the years, the sun god did not forget the original intention of the development, adhere to in order to revitalize the national economy responsibility, in order to improve the level of national health for business purposes, to "care for people's life, cherish the people" as the core of enterprise management, is committed to the cause of national health, to high-quality products, sincere service and law-abiding business to win the market and win the trust of consumers, has made remarkable achievements.
Twenty-fourth, 25, 26 Olympic Games, three consecutive won the "Chinese delegation special sports nutrition supplements," the honorary title. In 1993, the sun god's turnover of up to 1 billion 300 million yuan, the highest market share reached 63%, becoming one of the leading companies in the domestic health care products. In 1995, the sun god group as a Chinese health food production enterprises, the first in the industry in the Hongkong stock exchange listed. In addition, the sun god group is the first company from health care products, medicines to food comprehensive coverage of ISO and GMP certification of domestic health care products companies.
Three commercials for the classic Swiss
For Chinese people, most truly know the God of the sun, enterprise source in the early 1990s on the TV to see the image of the film: vast, sunrise shine, whirl hammer arm muscular and powerful, Liji hammer, a shout, resolute men pulled two columns, combined, indomitable spirit. Tequila Sunrise, a red light earth, when the sun rises, we love enduring as the universe. As the first enterprise in China's corporate image advertising film, not only make the sun god brand widely known, the film has become a symbol of the era of china. Then, on both sides of the Changjiang River China, sung with the sun god high streets and back lanes, melody.
Immediately after that, in 1994, the sun god group launched corporate image advertising film the lion article: Thunder and lightning, the ever-changing, all the beasts of the field around the corner. In the Yellow River, the the Great Wall, male male lion. "Dream of a powerful stretching for a thousand years, hero gas huff and puff, a serious challenge, a soaring opportunity, let us walk hand in hand, across Xiongguan, revitalizing economy of the Chinese nation, sun god carries an ideal, to revitalize the national economy as its mission, in the tide of market economy forward.
No noise, heart sound, the sun god has been, never left. By 2015, this year, the Internet in China began a new round of runaway, from food and beverage industry, the construction industry to the financial sector, no discord Internet dip relationship. In vying for the 2015. The sun god to bring the third commercial wake article in a strong return to the CCTV! Data at the beginning of this article has explained that the value of the commercials were studied. Wake up article inheritance sun god enterprise consistent domineering grand and roar through the ages, awakening people's memories of the sun god and to an era.
70, after 80 to 90, 00, a few generations apart from the background of the times, the Chinese economy has undergone enormous changes, people's material on the increasingly abundant, and then transformed into the spirit of the pursuit of. The sun god of this film, to create more classic China memory, this is a kind of spirit, is a positive energy. They want to tell consumers under the sun, everything is dynamic, reverence for life, health care, live a wonderful, when the sun rises, our love forever, they want to transfer the sun god tough, resolute, fashionable and lively image, they erected the banner of China 's "modern health, singing before.
Third corporate image of the film aims to inform the public, the sun god group has been operating with great concentration. Now moving more from scratch, the sun god choose wash Qianhua humbly zero starting, the sun god will continue to bear the mission of the enterprise, pregnant with second pioneering passion to regain the glory!
With the international stage debut
The more national, the more the world; more classic, more fashionable, more pure, more abundant. The sun still rises, but this time the sun rises from the west. In U.S. Eastern time October 2015 1 to 2 days, in the known as "the crossroads of the world" Times Square in New York City, as one of the Chinese business card of the sun god group, like a round of the sun rising in the square on the big screen, rich historical heritage significance of the sun God group put the world's eyes.
"The pace of globalization change rapidly, Internet plus, big data and other new things are filled with the entire market economy, if the enterprises do not know how to keep pace with the times, will face greater competition, will eventually be eliminated by the market. The health care industry mainly in traditional Chinese medicine as the development object, the debut in the international arena is not only prove the sun god group strength to the whole world, also on behalf of the Chinese to the world to promote China's outstanding cultural determination, reflecting the China and the world friendly hand in hand with confidence and tolerance. " Sun god group related staff said.
At the same time, the concept of health has been recognized as the world keeps pace with the times. From "person to protect a body, love life" to "love life, reverence for life, health care, live a wonderful", from the former health care products companies to today's modern health Empire, God of the sun in the growth of the road, continuous development and grow. As the awakening to transfer to our spirit, "toward the sun, chasing the sun, to present our heart carries the ideal of the same, the sun god want to tell us that the ultimate life to complete the mission of" national health service ".
Take the three five wind let dream set sail
The God of the sun in 1988 from Huang started ninety of the last century has become a super billion enterprise, across the health care market Chinese. In recent years, the sun god actively do poineering work 2 times, and constantly improve the sales channel, from the traditional wholesale model gradually transition to the set of traditional channels, electronic commerce, direct marketing, membership chain mode of modern sales in one of the models, especially in 2007 officially entered the direct selling, the sun God Group in the health care market and vitality.
In recent years, with the competition of health care products in the white hot market. In the Red Sea in the market, how to stand out, the market share of the market, is now many enterprises are facing a problem.
Facing to the current competition, ahead of the sun god group, and well prepared, December 2014, in direct selling for ten years, the sun god group released "Five Plan" proposed by property rights reform, through direct sales for the main, the establishment of modern health industry group, to achieve 10 billion scale target. Then, in order to cope with the competition, beyond the competition, the sun god group launched innovative pearl shop mode 4, the Internet plus direct sales model, once again set off the market heat, officially opened the era of big business integration!
In the view of the sun god group marketing headquarters, general manager Zhang Ming first, the sun god of the "five planning" landing, it is: "in the face of competition, the sun god group is well prepared, in the next five years will be the God of the sun and a new development opportunities." The foot in the chest emboldened from strategizing competition strategy. And at this stage, the Sun God needs to do is to lay a solid foundation.
"Return to the beginning of the heart, the two venture; three five planning, ten billion target" is the new blueprint of the sun god, new dreams, is also a new starting point, a new journey. The sun god has new departure, entered the track of transformation, set foot on the journey of tens of billions of scale, I believe that in the future there will be more and more people on the platform of the God of the sun, to achieve "well-off on direct sales", "happy marketing", "harmonious marketing". 3
(original title: washed from zero of the sun god with a new image of glorious return)
Editor: Xiao Shen
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