2016-03-10 14:52

 

Trade and Industry Bureau of Fujian Province: both regulatory and service law enforcement and guidance simultaneously

 

[straight news network Beijing March 10 hearing] (China Business News Network Ba Min) in recent years, Fujian Province Bureau of industry and commerce seriously carry out implement the State Administration for Industry and Commerce deployment, closely combining the actual local work, adhere to the principle of supervision and service pay equal attention to, the enforcement of the law and guidance simultaneously, by combining guidance, effectively regulate direct behavior, efforts to strengthen the mechanism construction, and promote the healthy and orderly development of the direct selling enterprises, and achieved good results.
Adhere to the regulatory services
Direct marketing is different from the traditional business model, in July 2006, China has approved the AVON Co., Ltd. for the first direct pilot enterprises. In view of the status of the direct selling business and enterprise, Fujian Province Bureau of industry and Commerce believes that in our country belongs to the new model of direct sales business to industry and commerce departments timely assistance could promote the development and promote the specification, it is more conducive to the business sector to achieve regulatory goals. Therefore, the board identified the need to adhere to both hands, both hands hard work ideas and the concept of regulation and service should be both. In practice, the following aspects are mainly from the following aspects:
Provide services in direct selling access. Since 2015, the Bureau actively assist the General Administration of do eight family enterprise license application and expand the area of direct application investigation of related work. In the specific work, the bureau to be accurate and timely submission of materials, and to assist the 2 companies to handle the direct sales business license.
Focus on the guidance of new approved direct selling enterprises. Xiamen gold day Pharmaceutical Co., Ltd. in July 2015 to obtain direct selling license, taking into account the company from top to the direct selling business is also not very familiar with, the Bureau and Xiamen City Market Supervision Bureau of the initiative door-to-door service, careful guidance, guide enterprises to pay attention to self-discipline and standardize operations.
Strengthen daily supervision. The bureau from market access and regulatory classification, filing, management of credit files on each link of strengthening the supervision of direct selling enterprises; at the same time to carry out a quarter of a inspection supervision, the direct selling market of the status quo of the organization to carry out centralized inspection, for the problems found timely urge rectification, the phenomenon of illegal discovered, investigated and dealt with.
Law enforcement investigators have a rational section. In view of the behavior of individual Direct Selling Company suspected of pyramid selling, the Bureau of law enforcement investigators repeatedly organized serious research and analysis, and strive to accurately determine the quality of. Illegal enterprises to actively carry out rectification, sincerely convinced, and strengthen self-regulation, enterprise and therefore the sustained and healthy development.
Establishment of a joint meeting system
From 2008 onwards, Fujian province Gongshang Ju is established in Fujian direct selling enterprises and joint meeting of the Department of industry and commerce system, and established a joint meeting of the purpose and five tasks: one is to convey the spirit of learning about the latest direct policy documents; two is to inform the direct supervision and direct management, to analyze the direct selling and pyramid selling dynamic and regulate direct selling; three is to carry out the administrative guidance of direct selling enterprises, through a variety of ways such as warning and prompt, and urge enterprises to rectification; four is to coordinate matters, approval of direct selling enterprises to draw the business sector support or approval, for the direct marketing enterprise is five doubts problem-solving; "direct supervision and timely engendering briefing", exchange of information. Standard guide.
The establishment of the joint meeting system for more than 7 years, the Council has held a joint meeting of the 11, all direct enterprises will participate in each. Before the meeting, the provincial Trade and Industry Bureau to solicit the views of all aspects, to determine the 1 to 2 direct sales business discipline or industrial and commercial aspects of the subject of direct sales. , around the theme of the meeting, provincial and Municipal Administration for Industry and Commerce and direct selling enterprises on behalf of one by one to speak, communicate with each other, serious discussion, freely, and seek common development. September 16, 2010, at the fourth joint meeting, the Fujian provincial Trade and Industry Bureau and the direct selling enterprises in Fujian signed a standardized direct management of the common code, in order to promote corporate self-regulation. Over the years, the joint conference system for the healthy development of the province's direct sales business, the business sector has provided a good platform for effective supervision, played an important role, received a significant effect.
Focus on administrative guidance
In practice, the Fujian Provincial Bureau of industry and Commerce always adhere to the administrative guidance as to strengthen the supervision of direct selling enterprises specification is an important starting point. The Bureau in September 2008 to develop introduced the Fujian Provincial Trade and Industry Bureau on the implementation of the direct selling enterprises regulatory standards "and" Fujian Province Bureau of industry and Commerce on direct selling enterprises administrative guidance implementation opinions ", according to industry and Commerce and enterprise wish, the government, legal depends and education, focusing on correcting, warning signs, light violation warning principle, through administrative appointment, recommended that the executive and administrative warning administration and visits and other means to carry out administrative guidance.
The Bureau by Fujian Commercial red shield nets and the mainstream media release of information, to guide and standardize the market behavior of direct selling supervision object; oriented social publicity department of industry and Commerce consulting services to contact for salespeople and relevant management personnel policies and regulations consulting, and the Department of industry and commerce door accept consumer complaints; establish fixed liaison mechanism between the enterprise and the business sector, responsible for enterprises and the business sector to convey information and work to implement; implementation of the initiative to interviews, to clarifying the policy for the enterprise, promote the self regulating. In recent years, provincial administration of industry and Commerce has to min 13 households of direct selling enterprises and branch offices in door-to-door interviews; Xiamen City Market Supervision Bureau for individual direct selling enterprises many times by the masses in the MLM business behavior, has 10 times interviews related enterprises responsible person, to investigate and understand the situation help enterprises develop corrective measures.
In addition, the Provincial Bureau of competition law enforcement agency often of direct selling enterprises in Fuzhou visited, understand and grasp the first hand with the guidance and listen to opinions and suggestions enterprises. Administrative guidance not only promotes self discipline, self perfection, self development and the healthy and orderly marketing of direct selling market, but also improves the supervision law enforcement level and administrative law enforcement efficiency.
Strengthen the effectiveness of law enforcement and case handling
In strengthen the daily supervision, at the same time, the Fujian Provincial Bureau of industry and commerce also organized to carry out transmission counterfeiting activities, and severely punished illegal direct selling behavior. In 2012, Zhangzhou Municipal Bureau of Commerce and industry to tackle tough, lasted for half a year, toss three investigation and evidence collection, the successful completion of Xiangcheng District, Zhangzhou City, a health care products to operate the Department of facilities of a five person who has not obtained the salespeople illegal direct selling business case, fines 139 million yuan. Since 2014, the province investigation and direct violation cases 22, worth 1 million 464 thousand and 200 yuan, fines 1 million 480 thousand and 100 yuan.
Through the joint conference system, the business sector closely and direct contact and cooperation, in the practice of law enforcement, more emphasis on the protection of the legitimate rights and interests of direct selling enterprises. Fuzhou City Industrial and commercial bureau accepted Amway Corporation to a department store fake the direct product of the report, scene seized the parties direct selling fake nourishment and daily necessities, according to the law of the parties impose 1.5 million yuan fine. Industry and Commerce Bureau of Quanzhou City, according to Amway Corp reported, according to the law of a store without authorization of low-cost sales of Amway products to investigate violations of the law, the confiscation of products and impose a fine of 20 thousand yuan. August 2015, Fuzhou Market Supervision Bureau for some direct selling companies reflect the market appeared without authorization of the low-cost direct sales enterprise products, organize special inspection, has dealt with "unlicensed" Mary Kay Cosmetics 66 box, the import of non Chinese identity "Amway" health care products 54 box, and earnestly safeguard the legitimate rights and interests of direct selling enterprises and direct selling market order of fair competition, but also to achieve mutual benefit and win-win business development and market norms. 3
(original title: Supervision and service of both law enforcement and guidelines and norms of direct selling enterprises in Fujian province Gongshang Ju)
Editor: Xiao Shen
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